Born and raised in El Salvador. In 2006 I moved to Monterrey, Mexico to get my B.A. in Industrial Design at Tecnológico de Monterrey. In 2014 I graduated from the Master in Business Innovation program at CEDIM, in Mexico City.

 

My firsts experiences as a professional were in the world of advertising and packaging design working for studios and agencies in San Salvador, El Salvador. Later, I discovered my passion not only for communicating brands, but going deeper and further back the line as well. Getting to know the real needs and lives of the people using the products and services led me and a team of friends to found Brodmann, a consultancy firm that helps organizations and entrepreneurs design better experiences for they clients through reinventing their business models and fostering an innovation culture within themselves.

​

I've also had the opportunity to work as a teacher and mentor at universities and entrepreneurial schools in Mexico and have been invited as a speaker at major corporate and educational events.